Why do we consume 35% more food when eating with one other person, and 75% more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work?
The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he’s stepping out of his lab to lift the lid on the entire eating experience – the weight of cutlery, colour of the plate, background noise – and tap into its true potential. Whether dining alone or at a dinner party, in a restaurant or even in space, he reveals how to understand what we’re tasting and influence what others experience – providing takeaways we can all savour.
Voor een optimale sitebeleving adviseren wij om je telefoon om te draaien.